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SMILLA HERTZ
BRAND STRATEGY. PROJECT COORDINATION. EVENT PLANNING.
Event assistance & coordination for 1664 Kiosk at CPHFW SS24
Two-week pop-up kiosk during CPHFW SS25, featuring events such as an opening event, Euroman event and DJ set events. Furthermore selling & customizing of merchandise, social media giveaways and beer tasting.
Camilla Høg, Head of PR & Marketing
Group 88
“Smilla is hard-working and has a great drive. She possesses major organizational skills and works with great enthusiasm and independence.
Besides being a skilled and valued workforce in our PR marketing team, Smilla is incredibly sweet, caring and always spreads a positive mood.
We would happily welcome Smilla back at Group 88 in the future."
Linus Berglund, Brandmanager
Mørch & Rohde
Smilla has an unmatched work ethic and an enormously high level of self-initiative. She has grown into large responsibilities within the MR team and absolutely shined through her attention to detail and relentless drive. Her extroverted energy and kind spirit makes her a natural for PR relations, while her organization and versatility in skill set allows her to oversee projects with ease. I would give the highest degree of recommendation to any potential future employer.
Lars Egtoft, CFO & Co-owner
Sunrise
"Throughout Smilla's time at Sunrise, she has shown a great sense of coordination and order, especially during busy periods and tight deadlines. Smilla is outgoing and positive, and since she started, she has demonstrated a high degree of independence, initiative, and courage. All of this has been greatly beneficial to the rest of the organization."
PR activation for PIECES Moon Puffer Jacket, including event, gifting, paid influencer collaborations & press placements
Succesfull low-budget activation with 20 guest at the event, and additionally 28 profiles gifted, resulting in more than 180 social clippings and a spot on Elle magazines online platform.
Event assistance & coordination for Zalando 26LIVE streetwear hubs & concerts
A line of three big events across Copenhagen, Aarhus and Odense. Including both 26 hour streetwear hubs with hosts like Veneda Carter, and concerts with artist like ICEKIID, Bathsheba, Kundo and Hav & Kamal.
Monthly reporting on PR activations across M/R client portfolio
Creating monthly reports, providing detailed overview, insights, and data on media coverage and activation performance for the brands in Mørch & Rohde's client portfolio.
Event assistance & coordination for New Balance store opening in Copenhagen
A line of events for the New Balance store opening. Including a morning run with 9TSEVEN, a press/influencer opening and a consumer opening featuring activations with Loke Lund, Katarina Krebs and Emil & Thomas.
Guest coordination for Sinéad O’Dwyer Fashion Show at CPHFW – Winner of the Zalando Visionary Award
Guest coordination and seating for Sinéad O’Dwyer fashion show at CPHFW SS25. More than 400 attendees to be welcomed and seated by our team, as well as questlist mangement prior to the show.
Content Creation for Collage The Shop
Creating instagram content for luxury concept store, selling brands like Gucci, Balenciaga, Celine, Dior, Alaïa and Jacquemus
Content creation for Group88
Creating instagram content for brands like Bottega Veneta, Loewe, Burberry, Mulberry & Saint Laurent
Re-design of Lekaform to Lekamin : Creation of new packaging for LekaminKIDS (School Project)
LYT. Campaign creation : Get more annual pass holders for danish museum GLYPTOTEKET (School Project)
Packaging Design : Naked juice (School Project)
Re-design of ØboSæbe to ØBOcare (School Project)
Emmerys campaign creation : Re-designing loyalty solutions (School project)
"Fra stigma til styrke" campaign creation : Get more people to watch women's football (School Project)
Naked campaign creation : Social Media content (School Project)
Photoshoot for Grandeur : Magazine Design elective course (School Project)
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