
SMILLA HERTZ

About me.
My name is Smilla, I’m 25 years old and I live in Copenhagen.
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I work in marketing and PR within the fashion and lifestyle industry,
primarily focusing on project- and event coordination. In my current
role as Project Coordinator at the PR Agency Mørch & Rohde, I am
responsible for organising and coordinating PR activations and
large-scale events for brands such as New Balance, Zalando, 1664,
Modström, Matas and Jerome Dreyfuss.
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Besides my job, I recently finished my bachelor’s degree in Design & Business with a specialisation in Creative Branding at KEA. This builds on my previous education as a Design Technologist, specialising in Marketing & Communication Design, also from KEA. Both programs have given me broad knowledge and skills, especially in campaign planning, concept development, and branding.
I thrive in a practical, hands-on learning environment where I can see my ideas come to life. Through my studies at KEA, I have had the opportunity to work closely with a wide range of companies, from startups to large corporations. Additionally, I have attended industry talks, which provided valuable insights and real-life perspectives within my field.
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Furthermore I am passionate about fashion, design, and creating meaningful brand experiences. My ambition is to build a career within PR, marketing & branding, or event management, as these fields align perfectly with my skills and interests. I thrive in social settings and I always bring an ambitious attitude, along with an easy smile and a positive mood. Furthermore I am highly dedicated and hard working, and I never leave a task unfinished.
Through my studies, my semester in Paris and my work at Mørch & Rohde and Group88, I’ve gained a broad knowledge and passion within my field. At the same time, I have strengthened my ability to maintain organised in busy and hectic situations, and experienced working with a diverse range of people - always with a smile.
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Looking ahead, I’m very excited about the possibilities that lie ahead. Whether it’s working with PR, marketing & branding or event manangement, I am ready to take on new challenges in my field.